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Full-stack data scientist with 4+ years of experience building end-to-end ML systems in production environments. Specialised in MLOps, time series forecasting, and marketing applications. Proven track record deploying scalable ML solutions on Databricks and Snowflake, optimising forecasting systems to achieve less than 10% MAPE, and leading technical transformations across finance and analytics teams.

Skills

SQL, R, Python, Git, Databricks, Spark, Power BI, Microsoft Excel, Google Analytics, Machine Learning, Salesforce Marketing Cloud, Google Data Studio, JavaScript, Arc GIS

Experience

Data Scientist, Danone

October 2025 - Present

  • Architecting ML optimisation framework for the in-house forecasting system covering 10,000+ combinations, implementing hyperparameter tuning and automated model selection to achieve less than 10% MAPE, while establishing MLOps best practices including MLflow experiment tracking and model versioning on Databricks.
  • Leading GenAI transformation initiative in Finance domain, developing LLM-powered automation tools for report generation, financial analysis, and process optimisation using multi-compound agent systems built with LangChain and MLflow.
  • Deploying production ML models integrated into core business workflows, including promotion uplift prediction models serving batch recommendations for £200M+ annual revenue streams.

Skills: SQL, Machine Learning, Spark, Python, Git, Databricks, Snowflake

Data Analyst, Danone

May 2023 - October 2025

  • Built a scalable time series forecasting system using the Nixtla Python library on Databricks, achieving 10% MAPE across diverse product categories, processing 100K+ data points daily and serving as technical lead establishing deployment best practices.
  • Engineered production data pipelines and revamped financial reporting infrastructure tracking £200M monthly sales, reducing report generation time by 40% through optimised SQL queries and automated workflows on Databricks.
  • Developed interactive dashboards in Power BI for executive stakeholders, enabling data-driven decision making across commercial and finance teams.

Skills: SQL, Power BI, R, Python, Git, Databricks, Snowflake

Analyst, Sainsbury's

June 2022 - May 2023

  • Developed predictive models for customer segmentation and campaign targeting using Python and SQL, supporting marketing initiatives with budgets ranging from £20K to £2M and driving measurable ROI improvements.
  • Built automated reporting pipelines that increased team analytical capabilities by 20%, enabling faster insights delivery to commercial stakeholders.
  • Executed 2-3 comprehensive analysis plans per financial period, combining statistical modeling with business intelligence to identify customer loyalty drivers and commercial opportunities.

Notable Project: Productionised a segmentation of the Argos customer base according to RFM principles

Skills: SQL, PyCharm, R, R Studio, Statistical Modelling, MicroStrategy, GitHub

CRM Analyst, The Gym Group

Nov. 2021 - May 2022

  • Maintained and improved the Salesforce Marketing Cloud data model, increasing decision and analytical capabilities by 10%.
  • Developed 2 CRM performance dashboard to monitor engagement KPIs, such as open rate, click through rate etc.
  • Ran 3 analysis pipelines on always-on CRM activity, improving and optimising campaign incrementality by 1-2%.
  • Performed exploratory data analysis and identified new opportunities for an upsell program targeting tens of thousands of customers depending on their standard deviation from average activity.

Notable Project: Exploring and predicting customer conversion - A CRM oriented approach

Skills: Salesforce Marketing Cloud, Google Analytics, Google Data Studio, SQL, R

Data Analyst, ProVeg International

May 2021 - Oct. 2021

  • Developed bespoke reports on plant based consumption trends of more than 5 European countries, as input into the Smart Protein project under the EU Horizons 2021 framework.
  • Disseminated analysis pertaining to Pan-European plant-based consumption habits, to more than 3 key stakeholders in the EU Horizons framework.
  • Suggested and tested 10 alternative hypothesis to understand consumer attitudes towards plant-based food products.

Notable Project: Plant-based foods in Europe: How Big is the Market

Skills: Google Sheets, Microsoft Excel, IBM SPSS

Data Analyst, The National Food Strategy

Feb. 2021 - May 2021

  • Provided analytics capabilities to The National Food Strategy work on reformulation stimulation, by wrangling and modelling scanner datasets containing millions of rows.
  • Engaged with more than 5 key stakeholders, to improve contributions to part two of The National Food Strategy.
  • Delivered 2 key reports on use cases for reformulating the existing taxation scheme in the UK.

Notable Project: The National Food Strategy

Skills: Food Policy, Research, Microsoft Excel, R

Food Systems Analyst, The World Food Programme

June 2020 - Dec. 2020

  • Established links and relations with the focal points of the Agrarian University of Yerevan, with the aim of improving reporting of food value chain projects.
  • Coordinated the Food Security sector group meetings in response to COVID-19 and other humanitarian crises, targeting 54,000 beneficiaries and delivering food assistance to more than 18,000 people in need.
  • Identified and set up projects with 5 partners, to implement food value chain pilot initiatives.

Notable Project: Armenia: 5W Food Security Dashboard

Skills: Microsoft Excel, Microsoft Powerpoint, Food Policy, Arc GIS

E-commerce Developer, Homeland Development Initiative Foundation

June 2018 - Oct. 2018

  • Revamped the existing digital marketing and e-commerce strategies by relaunching 2 main digital sales channels.
  • Developed e-commerce value chains adhering to the 10 Fair Trade principles.
  • Supported and advised product development for more than 5 new product categories.

Notable Project: Re-launched the HDIF Armenia E-commerce channels

Skills: Fair Trade, Google Analytics

Education

MSc Consumer Analytics and Marketing Strategy, University of Leeds

Jan. 2021 - Jan. 2022

Modules

  • Geographic Data Visualisation & Analysis
  • Predictive Analytics
  • Digital Interactive Marketing
  • Machine Learning in Practice
  • Big Data and Consumer Analytics
  • Applied GIS and Retail Modelling
  • Marketing Strategy

Thesis: Differences in Satisfaction with Plant-based Products- A Pan European Approach

BA, Management with Marketing, University of Leeds

Sept. 2017 - July 2020

Modules

  • Fundamentals of Marketing
  • Marketing Research
  • Operations and Supply Chain Management
  • Accounting for Managers
  • Consumer Behaviour

Dissertation: The Effect of Congruity on Consumer Evaluation of Plant-based Eggs

Certificates